A fresh start for a long time local business.
Spexworld Eyewear was looking to boost their community engagement, hoping to see more customers in the doors and more reviews online. The owner wanted the website to be fun and fresh, with lots of nods to his dog Lola, as she spends a lot of time in the store with Neal. Dogs in glasses as a website brief? The dream. This website was SO fun to build, and I can't wait to see how the carefully curated SEO and content drive more customers to this charming Lacombe business.
WHAT IS SEO?
SEO, or Search Engine Optimization, is like giving your website a supercharged boost to help it shine in search engine results! Imagine you’re a business owner and you want people to find you easily online. SEO involves optimizing your website with specific strategies, such as using the right keywords, improving site structure, and creating engaging content, to make sure it ranks higher on search engines like Google.
When done right, SEO can dramatically increase your website’s visibility, attract more visitors, and drive targeted traffic that’s more likely to convert into customers. It's all about making your site more relevant and accessible to search engines, so you get noticed by the people who are actively looking for what you offer. Think of SEO as your website’s secret weapon to stand out and succeed online!
reviews
Featuring reviews on your website is incredibly powerful for potential customers because it builds trust and credibility. When visitors see positive feedback from real customers, it helps them feel confident in the quality and reliability of your products or services. Reviews act as social proof, demonstrating that others have had positive experiences and are satisfied with their purchase.
Additionally, showcasing reviews can provide valuable insights into what your customers appreciate most about your business. This can help potential customers make informed decisions and feel reassured that they’re making a smart choice. In short, reviews can significantly influence their buying decision and encourage them to take the next step with you!